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  9. Q257

ibps-so 2025 · Question 257 of 271

A company estimates that a customer generates ₹5,000 annual contribution margin for 4 years. Acquisition cost is ₹6,000. Discount rate is ignored. Which of the following is the MOST appropriate interpretation?

  1. ACLV = ₹20,000; Net value positive
  2. BCLV is negative because acquisition cost is high
  3. CCLV cannot be calculated without retention rate
  4. DCLV = ₹5,000 only (annual value)v
  5. ECLV = ₹14,000 after adjusting acquisition costCorrect

Answer: E. CLV = ₹14,000 after adjusting acquisition cost

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2025 - Adda247 · memory-based

← Q256View full paper (271 questions)Q258 →

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