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  9. Q258

ibps-so 2025 · Question 258 of 271

A company identifies that its premium customers value durability, reliability, and functional benefits over trends or impulsive buying. They actively seek information before making purchase decisions. Which VALS segment is MOST appropriate?

  1. AExperiencers driven by self-expression and novelty
  2. BThinkers characterized by rationality and information orientationCorrect
  3. CAchievers motivated primarily by status and peer approval
  4. DMakers focused on practical self-sufficiency and DIY orientation
  5. EStrivers influenced by style but constrained by resources

Answer: B. Thinkers characterized by rationality and information orientation

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2025 - Adda247 · memory-based

← Q257View full paper (271 questions)Q259 →

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