A company limits the number of times a digital advertisement is shown to the same user within a specific time frame to avoid irritation and reduce ad fatigue, while still ensuring sufficient brand re…

Question

A company limits the number of times a digital advertisement is shown to the same user within a specific time frame to avoid irritation and reduce ad fatigue, while still ensuring sufficient brand recall. Which concept is being applied?

PYQPulse · Accepted Answer

Frequency capping balancing effective exposure and consumer irritation levels

A company limits the number of times a digital advertisement is shown to the same user within a specific time frame to avoid irritation and reduce ad fatigue, while still ensuring sufficient brand recall. Which concept is being applied?

Answer: B. Frequency capping balancing effective exposure and consumer irritation levels