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  9. Q244

ibps-so 2025 · Question 244 of 271

Which of the following is the MOST significant potential disadvantage of an umbrella branding strategy, especially when one product in the portfolio fails?

  1. AHigh initial promotion cost for each new product
  2. BLegal restrictions on using the same trademark across different product categories
  3. CConsumer confusion about which product belongs to which sub-brand
  4. DNegative spillover effect (brand dilution / brand equity damage) across the entire product lineCorrect
  5. EInability to target different price segments with the same brand

Answer: D. Negative spillover effect (brand dilution / brand equity damage) across the entire product line

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2025 - Adda247 · memory-based

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