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  9. Q243

ibps-so 2025 · Question 243 of 271

A firm launches a product with high involvement but minimal perceived differentiation among brands. Consumers tend to compare alternatives but often switch brands due to lack of clear distinction. Which buying behaviour is MOST applicable?

  1. AComplex buying behaviour
  2. BDissonance-reducing buying behaviourCorrect
  3. CHabitual buying behaviour
  4. DVariety-seeking buying behaviour
  5. EImpulse buying behaviour

Answer: B. Dissonance-reducing buying behaviour

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2025 - Adda247 · memory-based

← Q242View full paper (271 questions)Q244 →

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