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  9. Q171

ibps-so 2024 · Question 171 of 209

Which of the following is the best example of a “Behavioral Cohort” for a credit card marketing campaign?

  1. AAll customers who signed up for a new credit card in the month of October 2023
  2. BAll customers who live in metropolitan cities like Delhi, Mumbai, or Bangalore
  3. CAll customers who used their credit card to book an international flight ticketCorrect
  4. DAll customers who have a credit score of more than 750 according to the bureau
  5. EAll customers who are currently working in the government sector or public units

Answer: C. All customers who used their credit card to book an international flight ticket

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2024 - Adda247 · memory-based

← Q170View full paper (209 questions)Q172 →

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