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  9. Q172

ibps-so 2024 · Question 172 of 209

A long-term customer of 'Heritage Bank' continues to maintain their account despite a 0.5% drop in savings interest rates and the opening of a more modern competitor across the street. The customer states, "I feel like this bank understands my family's legacy." This is a classic example of:

  1. ACustomer Satisfaction
  2. BPrice Sensitivity
  3. CInertia-based Loyalty
  4. DBrand AffinityCorrect
  5. ETransactional Marketing

Answer: D. Brand Affinity

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2024 - Adda247 · memory-based

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