ibps-so 2024 · Question 170 of 209

A consumer durables company is struggling with "Logistics Chaos" where returned refrigerators and washing machines are lying at various retail outlets, occupying shelf space and getting damaged. The Marketing Manager suggests a "Centralized Return Center" (CRC). Which of the following is the PRIMARY marketing benefit of a CRC?

1. AIt reduces the cost of fuel for the company
2. BIt allows the company to process refunds faster, improving customer satisfactionCorrect
3. CIt helps the company avoid paying GST on returned goods
4. DIt converts the retail outlets into mini-warehouses
5. EIt eliminates the need for forward logistics