ibps-so 2024 · Question 154 of 209

A bank launches a "0% Interest Education Loan" for 24 hours. The news spreads on WhatsApp, and the website crashes because 5 lakh people try to apply at once. In digital marketing terms, this sudden surge in traffic and interest is best described as:

1. AHigh Churn Rate due to website failure
2. BViral Marketing leading to a spike in "Organic Reach"Correct
3. CEffective SEO (Search Engine Optimization) strategy
4. DHigh "Bounce Rate" because people left the site quickly
5. ELow "Cost Per Click" because the traffic was free