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  9. Q155

ibps-so 2024 · Question 155 of 209

A customer wants to invest their entire retirement corpus (₹50 Lakhs). They visit five different banks, read three investment books, and consult a financial advisor before making a decision.Which of the following is TRUE about this customer’s decision-making process?

  1. AIt is "Low Involvement" because the customer is retired and has time
  2. BIt is "High Involvement" because the financial and psychological risk is very highCorrect
  3. CThe customer is following the "Peripheral Route" of persuasion
  4. DThis is a "Routine Response Behavior" typical of elderly customers
  5. EThe customer is exhibiting "Impulse Buying" behavior

Answer: B. It is "High Involvement" because the financial and psychological risk is very high

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2024 - Adda247 · memory-based

← Q154View full paper (209 questions)Q156 →

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