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  9. Q153

ibps-so 2024 · Question 153 of 209

A diversified manufacturing company evaluates its business units using the GE Matrix. Management considers factors such as market attractiveness, industry profitability, competitive intensity, and growth potential on one axis of the framework. Which dimension of the GE Matrix is MOST accurately represented here?

  1. ABusiness strength
  2. BCompetitive advantage
  3. CRelative market share
  4. DCustomer lifetime value
  5. EIndustry attractivenessCorrect

Answer: E. Industry attractiveness

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2024 - Adda247 · memory-based

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