ibps-so 2025 · Question 253 of 271

During a major international cricket tournament, a non-sponsoring beverage brand launches a campaign saying “Celebrate the spirit of cricket with us,” using similar colors, stadium visuals, and fan emotions, without using any official logos.

1. AIt is legitimate comparative advertising since no brand is named
2. BIt is unethical pricing strategy targeting event demand
3. CIt is co-branding with implied partnership approval
4. DIt is ambush marketing by association creating indirect linkage with the eventCorrect
5. EIt is an example of direct trademark infringement