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  9. Q252

ibps-so 2025 · Question 252 of 271

A company reaches 10,000 prospects, out of which 2,000 show interest, 500 consider purchase, and 100 finally buy the product. Which of the following interpretations is MOST accurate?

  1. AConversion rate from consideration to purchase is 20 percent indicating scope for improvementCorrect
  2. BOverall conversion rate is 50 percent indicating highly efficient funnel performance
  3. CAwareness stage conversion cannot be evaluated without cost data
  4. DFunnel efficiency is highest at the interest stage compared to final conversion
  5. EPurchase stage conversion rate is irrelevant for marketing performance evaluation

Answer: A. Conversion rate from consideration to purchase is 20 percent indicating scope for improvement

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2025 - Adda247 · memory-based

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