ibps-so 2025 · Question 237 of 271

A consumer is purchasing a laptop. Due to high involvement, they spend significant time comparing options. However, after purchase, they feel uncertain because competing brands offer similar features at comparable prices, leading to post-purchase discomfort. Which behavioural pattern is MOST accurately represented?

1. ADissonance-reducing buying behaviour characterized by high involvement but low perceived differentiationCorrect
2. BComplex buying behaviour driven by high involvement and significant perceived differences across brands
3. CVariety-seeking buying behaviour influenced by low involvement and desire for change
4. DHabitual buying behaviour resulting from repetitive purchase with minimal evaluation
5. EImpulse buying triggered by situational factors and emotional stimuli