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  9. Q236

ibps-so 2025 · Question 236 of 271

Consider the following statements regarding customer relationship strategies: 1. Increasing customer retention rate improves Customer Lifetime Value even if acquisition cost remains constant. 2. Relationship marketing focuses primarily on maximizing short-term sales through aggressive promotions. 3. Loyal customers often have lower servicing costs and higher referral potential. Which of the following is MOST appropriate?

  1. AOnly 1 and 2 are correct
  2. BOnly 2 and 3 are correct
  3. CAll are correct
  4. DOnly 2 is correct
  5. EOnly 1 and 3 are correctCorrect

Answer: E. Only 1 and 3 are correct

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2025 - Adda247 · memory-based

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