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  9. Q216

ibps-so 2025 · Question 216 of 271

A clothing brand segments customers into “Fashionistas,” “Bargain Hunters,” and “Occasional Buyers” based on their purchase behavior. This segmentation approach is part of which CRM component?

  1. AAnalytical CRMCorrect
  2. BOperational CRM
  3. CCollaborative CRM
  4. DGeographic CRM
  5. EStrategic CRM

Answer: A. Analytical CRM

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2025 - Adda247 · memory-based

← Q215View full paper (271 questions)Q217 →

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