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  9. Q215

ibps-so 2025 · Question 215 of 271

A company acquires customers at ₹800 each. The average customer generates ₹300 annual profit and stays for 3 years. However, due to increasing competition, retention drops to 2 years. Which decision is MOST appropriate?

  1. AContinue acquisition as CLV still exceeds CAC
  2. BIncrease acquisition spending to compensate for lower retention
  3. CReduce price to increase retention automatically
  4. DStop acquisition as CAC is higher than CLVCorrect
  5. EIgnore retention as acquisition drives growth

Answer: D. Stop acquisition as CAC is higher than CLV

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2025 - Adda247 · memory-based

← Q214View full paper (271 questions)Q216 →

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