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  9. Q204

ibps-so 2024 · Question 204 of 209

A Marketing Officer at an insurance firm measures that 80% of respondents recognize the brand name when prompted, but only 15% mention the brand spontaneously when asked about “Life Insurance”. According to the CBBE model, what does this indicate about the brand's Salience?

  1. AHigh Brand Recognition but Low Brand RecallCorrect
  2. BHigh Depth and High Breadth of awareness
  3. CHigh Depth but Low Breadth of awareness
  4. DStrong Brand Resonance but weak Salience
  5. EThe brand has reached the top of the CBBE pyramid

Answer: A. High Brand Recognition but Low Brand Recall

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2024 - Adda247 · memory-based

← Q203View full paper (209 questions)Q205 →

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