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  9. Q203

ibps-so 2024 · Question 203 of 209

A bank notices that customers often remember only the attractive cashback advertisements of its credit card but ignore the detailed conditions related to annual fees and spending limits. This consumer behaviour MOST directly reflects:

  1. ASelective retention due to post-purchase satisfaction
  2. BSelective exposure arising from media fragmentation
  3. CSelective distortion influenced by prior attitudes
  4. DSelective attention toward personally relevant stimuliCorrect
  5. ECognitive dissonance after service consumption

Answer: D. Selective attention toward personally relevant stimuli

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2024 - Adda247 · memory-based

← Q202View full paper (209 questions)Q204 →

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