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  9. Q189

ibps-so 2024 · Question 189 of 209

Which of the following statements is NOT true about Inter-market Segmentation?

  1. AIt groups consumers across nations based on common attributes like lifestyle, occupation, or values
  2. BIt is also known as cross-market segmentation
  3. CIt is useful for products like luxury watches, business class air travel, or high-end smartphones
  4. DIt assumes that national boundaries are the only basis for segmenting international marketsCorrect
  5. EIt helps in reducing marketing costs due to standardization of communication

Answer: D. It assumes that national boundaries are the only basis for segmenting international markets

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2024 - Adda247 · memory-based

← Q188View full paper (209 questions)Q190 →

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