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  9. Q265

ibps-so 2025 · Question 265 of 271

A company finds that customers who score high CSAT do not necessarily have high CLV. What is the BEST explanation?

  1. ACSAT and CLV are identical metrics
  2. BSatisfaction always guarantees long-term value
  3. CCSAT measures short-term experience, CLV measures long-term profitabilityCorrect
  4. DCLV depends only on marketing cost
  5. ECSAT is invalid in service industries

Answer: C. CSAT measures short-term experience, CLV measures long-term profitability

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2025 - Adda247 · memory-based

← Q264View full paper (271 questions)Q266 →

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