ibps-so 2025 · Question 248 of 271

Which of the following statements BEST captures the distinction between micro and macro marketing environment?

1. AMicro environment includes broad societal forces, while macro environment includes firm-specific actors
2. BMacro environment elements are controllable through marketing strategies, whereas micro elements are not
3. CBoth micro and macro environments consist only of external uncontrollable factors
4. DMacro environment deals only with international forces, while micro environment is limited to domestic markets
5. EMicro environment directly affects the firm’s ability to serve customers, while macro environment shapes the overall opportunities and threatsCorrect