ibps-so 2025 · Question 241 of 271

In the context of the PESTEL framework used for environmental scanning in marketing, which of the following statements correctly represents the core theoretical distinction between the "Economic" and "Legal" factors?

1. AEconomic factors include inflation and interest rates, while Legal factors include advertising standards and product safety lawsCorrect
2. BEconomic factors are entirely controllable by the marketer, whereas Legal factors are uncontrollable
3. CBoth a and b
4. DEconomic factors deal with government stability and tax policy, while Legal factors deal with exchange rates and disposable income
5. EEconomic factors are micro-environmental in nature, whereas Legal factors are macro-environmental in nature