ibps-so 2025 · Question 234 of 271

In the Black Box model of consumer behaviour, the "black box" refers to?

1. AThe external environmental factors beyond the marketer's control
2. BThe buyer's decision process and psychological factors that transform stimuli into responsesCorrect
3. CThe set of all competing brands that a consumer considers before purchase
4. DThe post-purchase evaluation process that remains hidden from the marketer
5. EThe distribution channel through which products reach consumers invisibly