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  9. Q213

ibps-so 2025 · Question 213 of 271

A company has two customer segments: Segment A: 200 customers, average annual profit ₹1,000, retention rate 80% Segment B: 500 customers, average annual profit ₹400, retention rate 60% Ignoring discounting, which segment contributes MORE to long-term value?

  1. ASegment A due to higher retention and per-customer profitabilityCorrect
  2. BSegment B due to larger customer base despite lower retention
  3. CBoth contribute equally due to offsetting effects
  4. DCannot be determined without acquisition cost
  5. ESegment B due to higher total current profit only

Answer: A. Segment A due to higher retention and per-customer profitability

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2025 - Adda247 · memory-based

← Q212View full paper (271 questions)Q214 →

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