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  9. Q211

ibps-so 2025 · Question 211 of 271

A dairy company that sells milk and curd starts selling ready-to-eat pasta (a completely new category) in a new city where it has no existing presence. In the Ansoff Matrix, this is the highest-risk strategy known as _____.

  1. AMarket Penetration, because the brand name remains the same
  2. BProduct Development, because only the product is new
  3. CMarket Development, because only the market is new
  4. DHorizontal Integration, because it merges with a pasta company
  5. EDiversification, because both product and market are newCorrect

Answer: E. Diversification, because both product and market are new

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2025 - Adda247 · memory-based

← Q210View full paper (271 questions)Q212 →

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