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  9. Q209

ibps-so 2024 · Question 209 of 209

A bank is planning an affinity credit card program. It evaluates three possible partners: Club A: Large membership but highly inactive users Club B: Medium membership with strong engagement and repeat participation Club C: Very large audience but no formal membership structure Which partner is MOST suitable for a successful affinity marketing program?

  1. AClub A because size ensures maximum reach
  2. BClub B because engagement quality improves conversion probabilityCorrect
  3. CClub C because informal audience increases virality
  4. DAny club, as affinity marketing does not depend on engagement
  5. EClub A and C together for hybrid mass reach

Answer: B. Club B because engagement quality improves conversion probability

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2024 - Adda247 · memory-based

← Q208View full paper (209 questions)

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