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  9. Q207

ibps-so 2024 · Question 207 of 209

With the rise of Digital Banking and AI Chatbots, 'Interactive Marketing' is increasingly being handled by machines rather than humans. In this context, 'Delivering the Promise' now depends heavily on:

  1. AThe User Interface (UI) and User Experience (UX) of the mobile appCorrect
  2. BThe physical appearance of the bank branch
  3. CThe frequency of promotional SMS sent to the customer
  4. DThe celebrity endorser used in the bank's commercials
  5. EThe annual turnover of the banking corporation

Answer: A. The User Interface (UI) and User Experience (UX) of the mobile app

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2024 - Adda247 · memory-based

← Q206View full paper (209 questions)Q208 →

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