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  9. Q198

ibps-so 2024 · Question 198 of 209

A bank launches a "Fingerprint Payment Sticker" for the first time in the country. The bank is spending 80% of its budget on TV ads to explain how the product works, and the product is currently making a loss due to high setup costs. In the Introduction stage, the primary objective of the bank’s promotion is:

  1. ATo fight competitors and protect market share
  2. BTo create "Product Awareness" and encourage trialCorrect
  3. CTo reduce prices to the lowest possible level
  4. DTo phase out the product and save costs
  5. ETo maximize profit margins immediately

Answer: B. To create "Product Awareness" and encourage trial

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2024 - Adda247 · memory-based

← Q197View full paper (209 questions)Q199 →

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