ibps-so 2024 · Question 193 of 209

A detergent brand experiences declining sales because retailers frequently run out of stock in semi- urban markets. Although advertising awareness remains high, customers switch to competing brands available on shelves. Which marketing implication of consumer non-durable products is MOST evident here?

1. APersonal selling is more important than distribution intensity
2. BLimited distribution increases brand prestige
3. CProduct success depends heavily on product availability and distribution reachCorrect
4. DConsumers are willing to postpone purchases until preferred brands become available
5. ETechnical demonstration is essential before purchase