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  9. Q182

ibps-so 2024 · Question 182 of 209

A 100-year-old bank is perceived as "slow and old-fashioned." To change this, the bank changes its logo to bright colors, hires a young celebrity, and renames its branches "Smart Hubs." This attempt to change the financial "Brand Valuation" by altering customer perception is called:

  1. ABrand Extension
  2. BBrand Dilution
  3. CBrand RepositioningCorrect
  4. DCo-branding
  5. EBrand Licensing

Answer: C. Brand Repositioning

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2024 - Adda247 · memory-based

← Q181View full paper (209 questions)Q183 →

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