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  9. Q180

ibps-so 2024 · Question 180 of 209

A retail company finds that online advertisements and discount campaigns both show positive relationships with sales individually. However, when analyzed together, only advertising remains statistically significant. The marketing head concludes that discount campaigns independently drive sales growth. Which evaluation is MOST appropriate?

  1. AThe conclusion is valid because both variables were initially correlated with sales
  2. BThe conclusion ignores the possibility of overlapping explanatory effects between variablesCorrect
  3. CThe conclusion is correct because regression removes all market uncertainties
  4. DThe conclusion proves discounts have a stronger causal effect than advertising
  5. EThe conclusion is appropriate only if ANOVA results are insignificant

Answer: B. The conclusion ignores the possibility of overlapping explanatory effects between variables

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2024 - Adda247 · memory-based

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