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  9. Q176

ibps-so 2024 · Question 176 of 209

A household appliances company wants to understand why their newly launched “Smart Vacuum” is being underutilized. Instead of a survey, they send researchers to spend three days in the homes of 10 families to watch how they clean. This qualitative research method is called:

  1. AFocus Group Discussion (FGD)
  2. BSecondary Data Analysis
  3. CDescriptive Research
  4. DExperimental Research
  5. EEthnographic ResearchCorrect

Answer: E. Ethnographic Research

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2024 - Adda247 · memory-based

← Q175View full paper (209 questions)Q177 →

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