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  9. Q164

ibps-so 2024 · Question 164 of 209

To meet targets, a bank’s third-party agents are telling customers that "Insurance is mandatory for opening a Savings Account." The bank's official website says insurance is optional. This leads to a massive customer protest. Which type of channel conflict is occurring here?

  1. AHorizontal Conflict between two different agents
  2. BVertical Conflict between the bank and its intermediariesCorrect
  3. CMultichannel Conflict between the website and the mobile app
  4. DGoal Incompatibility between the bank's profit and the customer's savings
  5. EDisintermediation conflict where agents are being replaced by AI

Answer: B. Vertical Conflict between the bank and its intermediaries

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2024 - Adda247 · memory-based

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