A customer is planning to take a Personal Loan of ₹15 Lakhs for a destination wedding. Because this is a high-involvement decision, the customer’s journey will likely follow a specific psychological…

Question

A customer is planning to take a Personal Loan of ₹15 Lakhs for a destination wedding. Because this is a high-involvement decision, the customer’s journey will likely follow a specific psychological sequence.Which of the following statements correctly describe the "High-Involvement" process? I. The consumer follows the "Learn-Feel-Do" (Cognitive-Affective-Conative) hierarchy of effects. II. Extensive "Information Search" is conducted, involving both internal memory and external sources (reviews, experts). III. The consumer perceives high "Perceived Risk," which may be financial, social, or psychological. IV. "Cognitive Dissonance" (post-purchase doubt) is significantly more likely to occur compared to low- involvement purchases.

PYQPulse · Accepted Answer

All I, II, III, and IV

Answer: E. All I, II, III, and IV

Answer: E. All I, II, III, and IV