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  9. Q159

ibps-so 2024 · Question 159 of 209

A global sportswear company targets “urban marathon runners” across India, Germany, and Brazil with the same shoe design and ad campaign. This is an example of:

  1. AInter-market segmentationCorrect
  2. BGeographic segmentation within a country
  3. CLocalized micro-marketing
  4. DPsychographic segmentation limited to one region
  5. EMass marketing without any segmentation

Answer: A. Inter-market segmentation

Official answer key verified. Detailed explanation coming soon.

Source: IBPS SO Marketing Officer Mains Memory Based 2024 - Adda247 · memory-based

← Q158View full paper (209 questions)Q160 →

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